“Correct leaflet”

Flyer – the cheapest advertising medium. As a rule, every day we handed some flyers – and at the entrances to the underground, and in mailboxes and on the walls of the elevator, we find a lot of flyers all sorts of shapes and sizes. Most of them we do not pay attention, just collect and throw away the nearest dustbin. Some folks but still manages to attract attention and even interested. So what should be the “correct” leaflet “?. try to formulate some very simple rules to help you become a more effective flyer advertising vehicle.

 1. The first rule – the person to whom you hand a leaflet, even if he is going to throw it away as soon as possible, should have time to catch the essence of the advertising message. Use a large, bright font noticeable from afar. Maybe you’re lucky and your proposals are interested prospect’s attention, and the leaflet will be read and not thrown away.

2. The leaflet should be something of interest to the consumer – it can be a decline in prices, sales, opening new outlets, information about discounts, etc, offer interesting and useful goods and services at affordable prices, etc.

3. Ad message should be simple and straightforward. This is necessary if only because it is most often a leaflet handed person where – at the entrance to a subway or a supermarket, and the buyer, occupied his thoughts may just did not immediately grasp the meaning of your sentence, and another attempt will be gone, just throw the flyer.

4. Design of leaflets should be bright and showy, you can use funny illustrations and pictures. The leaflet should attract the customer’s attention and cause a desire to see her. Sometimes the image may be so informative that the meaning of the content of the leaflets becomes clear and without additional textual information.

5. The leaflet should be as small as possible. The small size of the leaflets has several advantages: first, it will be cheaper to manufacture, so you save on paper, and hence be able to release more leaflets that can reach more of your target audience and convey to them your advertising. The second advantage of the small size of the leaflets is the ability to put it in your pocket, wallet, sumochku.Takuyu leaflet easier to store, which reduces its chance to be ejected.

6. To attract buyers can use the flyer – it’s the same leaflet, but it printed any discount to its owner, invitation to the opening of the store, even some kind of information that can attract customers.

7. Print on the flyer, in addition to your proposal, any information necessary for all – metro scheme, calendars, list of the most desired phones etc. Perhaps, then, the flyer will remain, and at the same time and read your advertisements.

Let your little advertising media will try to adhere to these tricks – it is sure to add more effectiveness of your advertising and possibly bring a successful result of your advertising campaign.

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How to choose a density of paper for printing leaflets?

Ordering print flyers, you must make a choice in favor of a method of printing and paper weight.

So, if you order a print of leaflets for display (such as an ad for the sale of any goods or renting of property), it is better to choose rizografy. This method is the cheapest, but it turns printed in black and white. To give it a colorful, printed leaflets of this type carried out on colored paper.

If you order a print of leaflets for distribution to the mailboxes, and planned a very large number of copies, or is campaigning, and at the same time it is necessary to solve the problem of austerity budget – can be used newsprint density of 65 g/m. The quality of this product is not inferior to the printing color newspapers.

But more often, ordering print flyers for mass mailings to mailboxes, use coated paper of 115 g/m (higher density in this case is unnecessary).

If you plan to distribute promotional printed products directly into the hands of potential customers, paper weight must not be less than 135-150 g / m: this leaflet looks much more impressive.

If you need flyers for clubs, parties, choose a paper of 200-250 g/m VIP guests will appreciate it.
Only in exceptional cases, the density of paper can be as high as 300 g/m. Printable leaflets it is usually unnecessary. In the event that you decide to use dark fill (dark blue, burgundy, black and so on.), After the printing of leaflets need to put on them offset varnish, prevents fingerprints.

In addition, for the manufacture of the printed products can be used all variety of cripples and design papers – it will emphasize the individuality of your company, make an advertising campaign bright and memorable.

It must be emphasized that we are very well understand the phrase “printing of leaflets”, for us is a wide range of services: the production of all kinds of posters, flyers, tags, labels, price tags of any format. In the production of folding or creasing used (when needed folds), and applies cutting, perforating, embossing, UV varnishing.